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Exploring the financial resilience of households across the UK.
In this 10th edition of our Deadline to Breadline research, we’re continuing to uncover detailed insights into UK consumers, and helping you understand how this information could affect your interactions with clients.
Key Findings
- Households are only 19 days from the breadline, compared to their estimate of 60 days
- 60% have less than £5,000 in savings, and 16% having no savings at all
- 2 in 3 (67%) prefer to save for an unforeseen event rather than insure
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